Client Name

Dentsu Awards

Project Name

ADIDAS Hiking Shoes

Status

Unpublished

Role

Art Director

Objective:
More and more people are going for hiking, the target is to capture the attention of hiking freaks/lovers for Adidas shoes.

 

Creative:
A terrain has been graphically projected in the shape of a shoe. The message conveyed here is that the Adidas shoes can withstand all sorts of climatic conditions just like a terrain that stands rock solid under various climatic transitions. The shoe is part of the terrain.