Client Name
Aquarius by Coca-Cola
Project Name
E-commerce offer
Status
Published
Role
UI Designer
Launched in 2016, Aquarius is a refreshing beverage with essential salts and minerals targeted at young and urban consumers who are active-minded and lead active lifestyles.
Objective:
Create a banner and a campaign landing page on Snapdeal.com (E-commerce website) introducing Aquarius, giving details about the product and a promotional offer to buy a Aquarius bottle and get a sipper free.
Creative:
Building on the brand communication of loose nothing. The banner and campaign landing page has a clear distinctive layout following brand guidelines and imagery focusing on the need and benefit of the product as-well as highlighting the promotional offer.
Hero banner
Through clear visual and clever headline copy the Ad banner role is to entice the consumer to get to know more by clickingthe banner at Snapdeal.com.
Hero carousal banner on
campaign page.
Carousal of hero banners depicting scenarios for using Aquarius. Highlighting the fact that you not only loose nutrients while exercising but you also loose them while doing day to day activities.
Fixed Footer for Offer.
Fixed footer was used to highlight and keep the offer always present to the customer.
Product Details & Social Channels
Section which educates consumer about key product details and benefits.
Integration of social channels to align consumers with brand contests which were part of the marketing campaigns.
Camping landing page (Desktop Version)
