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Client Name

HONDA

Project Name

Honda CB Shine - What a Shine you have!

Status

Published

Objective:

CB Shine, is a 125cc motorcycle. We need re-engage with our audience and introduce new features and graphics of our motorcycle. Also carry forward the brand legacy established in previous campaign ‘Shine Karna Sabko Accha Lagta Hai’.(Everyone wants to shine).

 

Creative:

Honda Shine customers are shining by their actions in own little ways and that's been acknowledged and appreciated by there family and peers. This acknowledgment has been portrayed by raising of shirt collar.

 

The ‘Kya Shine Hai!’( What a shine you have!) campaign’s central theme is to celebrate the brand legacy of CB Shine; whilst taking forward the core idea - ‘Shine Karna Sabko Accha Lagta Hai’.( Everyone wants to shine).