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Adidas Hiking Shoes
Role
Art Director
Year
2017
Objective:
More and more people are going for hiking, we need to capture the attention of these people to promote Adidas hiking shoes.
Creative:
A terrain has been graphically projected in the shape of a shoe. The message conveyed here is that the Adidas shoes can withstand all sorts of climatic conditions just like a terrain that stands rock solid under various climatic transitions. The shoe is part of the terrain.

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