Adidas Hiking Shoes

Role

Art Director

Year

2017

Objective:
More and more people are going for hiking, we need to capture the attention of these people to promote Adidas hiking shoes.

Creative:
A terrain has been graphically projected in the shape of a shoe. The message conveyed here is that the Adidas shoes can withstand all sorts of climatic conditions just like a terrain that stands rock solid under various climatic transitions. The shoe is part of the terrain.

Adidas Outdoor adv2A.jpg
Shoe option 3A.jpg