Skype wanted to relaunch themselves in India and wanted to create everyday stories of connecting modern India.
So we built a narrative of what all we can do together and how Skype becomes the new medium which enables us to be connected even if we are far away.
Hence "together we can" was born.
We created many scenarios like:-
Together we can shop.
Together we can cook.
Together we can watch the match.
Together we can keep the band alive.
Together we can play hide and seek.
We shot 2 films and a photo shoot for 6 scenarios to create hoardings and web banners.