Honda Dio

Role

Art Director

Year

2017

Objective:

Target millennials showcasing that there is an edgy and a stylish scooter available in different colors and body graphics.

Creative:

Millennials want to live life on their own terms. That's what this Dio enables you to do. It gives you wings to fly and be free.  This has been portrayed by the visual kids jumping and expressing themselves.

 

Hence, "Dio it your way." was born

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