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Client Name

The Beer Cafe(TBC)

Project Name

B2B@TBC

(A Corporate Lunch Program)

Status

Published

Role

Art Director

Objective:
Promote corporate lunch at The Beer Café (TBC). Where you can have a quick team get-together or a brainstorm session with food and beer. 

 

Creative:

B2B is a technical term which has been very beautifully rhymed with TBC also the re-wording of B2B: Business to Beer. The marketing communication strategy herein is: Getting rid of the stereotypical meetings, Corporate have moved on to more innovative & creative discussions which demand in a change in the venue of such meeting as well. This concept has been shown that the Beer Café is a new trending destination for such corporate discussions wherein with a Beer mug and something to munch on,an individual can think of innovative ways to crack a business deal.