Creating a time-saving solution for the real estate industry
Launched Workeefy business services focused towards realtors.
ROLE
Designed end-to-end experience for both users & vendors.
PLATFORM
Responsive Website, Mobile App - User & Vendor
TEAM
Product Designer (Me), CTO, Business Analyst, Content Writer, Tester and 2 Developers
DATE
Feb - May 2020
THE TASK
Launch Workeefy business services and become the go to app for individual realtors and brokerages to book real estate related services like sale sign post installations, creating virtual tours & more.
Provide seamless booking experience to agents so they can spend less time arranging these services, instead get more time building quality connections with clients.
HOW DID WE MEASURE SUCCESS FOR THE PROJECT?
BUSINESS OUTCOME
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Generate revenue of $****** in a quarter.
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Cross sell (10%) our various home improvement and maintenance services.
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Get referrals.
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Add new services.
UX GOAL
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Increase usability by making website available, clear, credible, learnable, and relevant
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Creating a flexible framework that adapts to size and design maturity over time.
BUSINESS IMPACT
Exceeded targeted revenue by + 42 %
Generated 30% of company revenue
Achieved 24% cross sell of various services
Launched 2 additional products
DISCOVERY
User frustrations & pain points?
Based on stakeholder interviews, user interviews & market research.
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Wasting time finding reliable vendors.
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Difficulty managing tasks at multiple properties.
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Repeated follow-ups to know the status of the job performed at their listed property.
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Keeping track of costs for such services.
DISCOVERY
Key findings
Based on competitive analysis, personas & user journey
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No company provides multiple real estate solutions under one place.
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All the companies doing virtual tours offer 3 tier of services.
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Best sale sign installation turnaround time is 24-48 hrs in the GTA region.
THE DESIGN
The Perfect Assistant
THE DESIGN
Listing Our Offerings
Instead of just listing services we also added the starting prices and available offers for a quick glance.
THE DESIGN
Easy service tracking
Agents can easily monitor and track various services they have booked. They receive regular notifications and emails updating them of their job status.
THE DESIGN
Perfecting payments process
Payments have been designed to provide a high-quality user experience, especially in terms of functionality and user-friendliness.
It gives users the flexibility to look and apply existing promotional coupons at one spot. This also shows specific promotional coupons assigned to them.
CONSTRAINTS & TRADE-OFFS
We allocated and prioritized more time on creating a robust data structure instead of developing all planned services at the launch. This not only made us stick to our timeline but also gave us an opportunity to learn and make changes to the unreleased services.
MY LEARNINGS
Always document & explain the rationale behind your decisions so as to reach consensus with stakeholders and cross-functional team members to agree on and prioritize various features of the project.
